Here is an interesting article for two reasons.
If you are new to Player Development, then Trudie Yau calls out some of the key skills and activities that are key to being successful.
And if you are ‘in the business’ then it is interesting to read about her role in international player development; based in the UK, Trudie drives international business to the Cosmopolitan in Las Vegas. Trudie’s title is Director of Player Development EMEA.
(EMEA means Europe, the Middle East and Africa. So Trudie develops business from across the world and directs players to the Cosmopolitan.)
This article was published in Casino Life Magazine.