Are you ready for a natural disaster?

Something to consider adding to your preparedness arsenal.

Casinos, Brands, and More

hurricane_flagLast week’s headlines warned that the first named storm of hurricane season was strengthening. Lucky for me, it wasn’t headed in my direction, but it got me thinking about how we handle communications during these times. 

News stations keep us in the loop of the development of the storm, its path and what the impact to our lives and properties could be. It’s a serious situation when the news broadcasts continuously, and yet…guests keep coming to our doors. Whether you’re a business that is in high demand in preparation for or after a disaster or whether you’re a business that people can escape to in these times, communicating with guests keeps them safe and could limit the potential danger at your properties and employees.

At my last job, we always had a so-called “crisis communication plan”. There were a select few who were trained and permitted to speak to the…

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